AI and Digital TransformationProduct Management for Digital Products
A product manager has responsibility for an outcome and authority over nobody, which makes the job one of deciding what not to build and being able to explain why. This course covers that discipline. Delegates work through discovery and evidence that a problem is worth solving before anything is committed, defining the user and the job they are trying to get done, and prioritisation frameworks and their honest limits. Roadmaps are treated as statements of intent rather than delivery promises, which is where most product credibility is lost. Working with engineering and design without becoming a requirements clerk is covered. Metrics, experiments and deciding what a result actually proves follow. The course closes on stakeholder management and on killing a feature that somebody senior wanted.
Course objectives
- Run discovery that evidences a problem before committing to build
- Define the user and the job they are trying to get done
- Prioritise with a framework while understanding its limits
- Present a roadmap as intent rather than a delivery promise
- Work with engineering and design without becoming a requirements clerk
- Design experiments and judge what a result actually proves
- Manage stakeholders and stop work that a senior person wanted
Who should attend
- Product managers and product owners
- Business analysts moving into product roles
- Founders and business owners building digital products
- Engineering and design leads working with product
- Marketing staff supporting product launches
Course outline
- 01Responsible for an outcome, in charge of nobody
- 02Discovery and evidence
- 03Users and jobs to be done
- 04Prioritisation frameworks and their limits
- 05Roadmaps as intent
- 06Working with engineering and design
- 07Metrics and experiments
- 08Stakeholders and stopping work
Scheduled sessions
| Dates | Venue | Format | Price | Register |
|---|---|---|---|---|
| 4 to 6 November 2026 | Online | Online | R6,500 per delegate | Register Now |
| 18 to 20 November 2026 | Gaborone, Botswana | Classroom | R14,950 per delegate | Register Now |
| 3 to 5 March 2027 | Cape Town, South Africa | Classroom | R14,950 per delegate | Register Now |