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Leadership and Management

Media Relations and Corporate Communications

Organisations meet the media on the day something has gone wrong, having never spoken to a journalist before, and the resulting coverage is shaped by whoever was willing to talk. This course covers building the relationship in advance. Delegates work through how newsrooms actually work, what makes something a story and the deadlines that determine whether you are in it, and the spokesperson role including who should hold it and the authority they need. Interview technique is practised for print, radio and broadcast, including bridging to your message without appearing evasive. Press releases, statements and the material journalists can use are covered. Social and owned channels follow. The course closes on corrections, on off the record, and on measuring coverage.

3 day courseRegister NowRequest Proposal

Course objectives

  • Explain how newsrooms work and what makes something a story
  • Define the spokesperson role and the authority it requires
  • Handle print, radio and broadcast interviews
  • Bridge to your message without appearing evasive
  • Write releases and statements journalists can actually use
  • Coordinate owned and social channels with media activity
  • Handle corrections and off the record, and measure coverage

Who should attend

  • Communications and public relations staff
  • Executives who act as spokespeople
  • Marketing and brand personnel
  • Government and public sector information officers
  • Managers who may be approached by journalists

Course outline

  1. 01Meeting the media on the worst day
  2. 02How newsrooms work and what makes a story
  3. 03Deadlines and news cycles
  4. 04The spokesperson role and authority
  5. 05Interview technique across media
  6. 06Bridging without evasion
  7. 07Releases, statements and usable material
  8. 08Owned channels, corrections and measurement

Scheduled sessions

Scheduled sessions for Media Relations and Corporate Communications
DatesVenueFormatPriceRegister
5 to 7 October 2026Johannesburg, South AfricaClassroomR14,950 per delegateRegister Now
30 November to 2 December 2026OnlineOnlineR6,500 per delegateRegister Now
9 to 11 December 2026Addis Ababa, EthiopiaClassroomUSD 995 per delegateRegister Now
3 to 5 February 2027Maseru, LesothoClassroomR14,950 per delegateRegister Now

Media Relations and Corporate Communications

From R6,500

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