Sales and MarketingDigital Marketing and Online Channels
Digital channels are measurable, which encourages spending on what is easy to count rather than on what produces customers, and African market conditions add data cost, device mix and payment friction that most published advice ignores. This course covers both. Delegates work through the channel mix including search, social, display, messaging and email, and what each is actually good for. Search visibility, both paid and organic, is covered. Paid campaign structure, targeting, budget and the metrics that matter beyond impressions follow. Landing pages and conversion are addressed, since traffic without conversion is a cost. Analytics, tracking and honest attribution are covered. The course closes on messaging channels, which dominate here, and on building a channel plan that fits the market.
Course objectives
- Select channels for what each is actually good at
- Improve search visibility through paid and organic means
- Structure paid campaigns with sensible targeting and budget
- Judge performance beyond impressions and clicks
- Design landing pages that convert the traffic bought
- Set up analytics and attribute results honestly
- Use messaging channels effectively in this market
Who should attend
- Marketing and digital marketing staff
- Small business owners running their own campaigns
- Communications and content personnel
- Sales staff generating leads online
- Managers evaluating digital agency performance
Course outline
- 01Counting what is easy instead of what works
- 02The channel mix and what each does
- 03Search visibility, paid and organic
- 04Paid campaign structure and targeting
- 05Budget, bidding and metrics that matter
- 06Landing pages and conversion
- 07Analytics, tracking and attribution
- 08Messaging channels and building a channel plan
Scheduled sessions
| Dates | Venue | Format | Price | Register |
|---|---|---|---|---|
| 21 to 23 September 2026 | Lagos, Nigeria | Classroom | USD 995 per delegate | Register Now |
| 28 to 30 September 2026 | Windhoek, Namibia | Classroom | R14,950 per delegate | Register Now |
| 5 to 7 October 2026 | Johannesburg, South Africa | Classroom | R14,950 per delegate | Register Now |
| 4 to 6 November 2026 | Online | Online | R6,500 per delegate | Register Now |
| 11 to 13 January 2027 | Cape Town, South Africa | Classroom | R14,950 per delegate | Register Now |