Digital Business Models and Innovation

Course objectives

• Analyse how digital technology is reshaping industry business models
• Apply structured innovation methods to identify new digital business opportunities
• Design and test a digital business model using a recognised canvas approach
• Evaluate platform, subscription and data driven revenue models
• Develop a pitch for a digital business initiative within an established organisation

Who should attend

• Innovation and new business development managers
• Product and commercial strategy managers
• Entrepreneurs and business unit leaders
• Marketing and customer experience managers
• Corporate strategy professionals

Course outline

1. 01How digital technology is disrupting traditional business models
2. 02Platform, subscription and data driven revenue models
3. 03Structured innovation methods for identifying opportunities
4. 04Designing and testing a digital business model canvas
5. 05Piloting and validating new digital offerings
6. 06Pitching a digital business initiative for internal investment

Scheduled sessions