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Data Driven Decision Making with Analytics

Many organisations collect substantial data and continue to decide on instinct, not because the data is unavailable but because it arrives too late, in a form nobody can act on, and without anybody having asked what decision it was meant to inform. This course closes that gap. Delegates work through starting from the decision rather than the dataset, defining the question precisely enough to be answerable, and judging whether the available data can actually answer it. Basic statistical literacy is covered: variation, sample size, and why a difference may be noise. Correlation and causation are treated with real examples of expensive confusion between them. Dashboards and the reporting cadence that matches the decision follow. The course closes on acting under uncertainty and on deciding when more data is not worth waiting for.

Course objectives

  • Start from the decision rather than from the dataset
  • Define a question precisely enough to be answerable
  • Judge whether available data can answer the question
  • Apply variation and sample size to avoid reacting to noise
  • Distinguish correlation from causation in practice
  • Match dashboards and cadence to the decision they serve
  • Act under uncertainty and know when to stop gathering data

Who should attend

  • Business and operations managers
  • Finance and planning analysts
  • Sales and marketing managers
  • Programme and project managers
  • Team leaders responsible for performance reporting

Course outline

  1. 01Data available, decisions still instinctive
  2. 02Starting from the decision
  3. 03Defining an answerable question
  4. 04Whether the data can answer it
  5. 05Variation, sample size and noise
  6. 06Correlation and causation
  7. 07Dashboards and reporting cadence
  8. 08Acting under uncertainty

Scheduled sessions

Scheduled sessions for Data Driven Decision Making with Analytics
DatesVenueFormatPriceRegister
11 to 13 November 2026OnlineOnlineR6,500 per delegateRegister Now
2 to 4 December 2026Kigali, RwandaClassroomUSD 995 per delegateRegister Now
23 to 25 December 2026Harare, ZimbabweClassroomUSD 995 per delegateRegister Now

Data Driven Decision Making with Analytics

From R6,500

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