Leadership and ManagementCrisis and Reputation Communication
In a crisis the facts arrive slowly and the commentary arrives immediately, and an organisation that waits for certainty before saying anything has already lost control of the account. This course covers communicating under those conditions. Delegates work through crisis classification and the communication response each type warrants, the first hour including holding statements that are honest without speculating, and the internal audience, who hear the news from outside if nobody tells them. Stakeholder sequencing across regulators, customers, staff, partners and media is covered. Social media dynamics and the speed at which a position hardens are addressed. Apology, accountability and the legal tension around both are treated directly. The course closes on recovery and on rebuilding a reputation over the following months.
Course objectives
- Classify a crisis and match the communication response to it
- Issue a holding statement that is honest without speculating
- Communicate to internal audiences before they hear it elsewhere
- Sequence stakeholders across regulators, customers, staff and media
- Manage social media dynamics and hardening positions
- Navigate the tension between apology and legal exposure
- Rebuild reputation through the recovery period
Who should attend
- Communications and public relations leaders
- Executives and crisis team members
- Legal and compliance staff advising on statements
- Human resources staff handling internal communication
- Government and public sector communicators
Course outline
- 01Slow facts and immediate commentary
- 02Crisis classification and response
- 03The first hour and holding statements
- 04Honesty without speculation
- 05The internal audience
- 06Stakeholder sequencing
- 07Social media and hardening positions
- 08Apology, legal tension and recovery
Scheduled sessions
| Dates | Venue | Format | Price | Register |
|---|---|---|---|---|
| 1 to 2 October 2026 | Lusaka, Zambia | Classroom | USD 795 per delegate | Register Now |
| 21 to 22 December 2026 | Gaborone, Botswana | Classroom | R11,950 per delegate | Register Now |
| 24 to 25 December 2026 | Online | Online | R6,500 per delegate | Register Now |
| 12 to 13 January 2027 | Kampala, Uganda | Classroom | USD 795 per delegate | Register Now |
| 30 to 31 March 2027 | Kigali, Rwanda | Classroom | USD 795 per delegate | Register Now |