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Sales and Marketing

Content Marketing and Social Media

Most organisational content is published because a calendar said so, addressed to nobody in particular, and it competes for attention against everything else a person could be reading. This course covers content people choose to read. Delegates work through audience definition and the questions your buyers actually ask, content that answers them rather than describing your organisation, and format and channel selection. Production and the realistic cadence a small team can sustain are covered, since most content programmes fail on consistency rather than on quality. Social platform behaviour, community management and responding publicly are addressed. Paid amplification follows. The course closes on measurement beyond vanity metrics and on repurposing so that one piece of work serves several channels.

3 day course

Course objectives

  • Define an audience and the questions they actually ask
  • Create content that answers a question rather than describing you
  • Select formats and channels suited to the audience
  • Set a production cadence a small team can sustain
  • Manage social communities and respond publicly
  • Use paid amplification to extend reach deliberately
  • Measure beyond vanity metrics and repurpose work across channels

Who should attend

  • Content and social media staff
  • Marketing and communications personnel
  • Small business owners publishing their own content
  • Sales staff building a professional presence
  • Managers overseeing content investment

Course outline

  1. 01Published because a calendar said so
  2. 02Audience definition and buyer questions
  3. 03Content that answers rather than describes
  4. 04Format and channel selection
  5. 05Production and sustainable cadence
  6. 06Social platform behaviour and community management
  7. 07Responding publicly and handling criticism
  8. 08Paid amplification, measurement and repurposing

Scheduled sessions

Scheduled sessions for Content Marketing and Social Media
DatesVenueFormatPriceRegister
4 to 6 November 2026Accra, GhanaClassroomUSD 995 per delegate
9 to 11 November 2026Durban, South AfricaClassroomR14,950 per delegate
30 November to 2 December 2026Pretoria, South AfricaClassroomR14,950 per delegate
13 to 15 January 2027OnlineOnlineR6,500 per delegate
15 to 17 March 2027Maputo, MozambiqueClassroomUSD 995 per delegate
22 to 24 March 2027Kigali, RwandaClassroomUSD 995 per delegate

Content Marketing and Social Media

From R6,500

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