Leadership and ManagementChange Communication and Stakeholder Engagement
In the absence of information people construct their own, and the version that circulates is usually worse than the truth and considerably harder to correct once it has settled. This course covers communicating change before that happens. Delegates work through stakeholder mapping by influence and exposure rather than by seniority, message design for audiences whose first question is what this means for them, and the sequencing that determines who hears what and in what order. Managing rumour and uncertainty is covered directly, including how to say that a decision has not been made without appearing evasive. Engagement sessions and genuine two way consultation follow. The course closes on communicating through the middle of a change, when momentum has gone and the benefits have not yet arrived.
Course objectives
- Map stakeholders by influence and exposure rather than seniority
- Design messages that answer what this means for the listener
- Sequence communication so the right people hear first
- Manage rumour and say honestly that a decision is not yet made
- Run engagement sessions that consult rather than announce
- Equip line managers to cascade a message they did not write
- Sustain communication through the middle of a change
Who should attend
- Internal communications specialists
- Change managers and project communication leads
- HR business partners supporting change rollouts
- Line managers responsible for cascading change messages
Course outline
- 01People construct their own version
- 02Stakeholder mapping by influence and exposure
- 03Message design and personal impact
- 04Sequencing and who hears first
- 05Rumour, uncertainty and undecided matters
- 06Engagement sessions and two way consultation
- 07Equipping line managers to cascade
- 08Communicating through the difficult middle
Scheduled sessions
| Dates | Venue | Format | Price | Register |
|---|---|---|---|---|
| 4 to 6 November 2026 | Accra, Ghana | Classroom | USD 995 per delegate | Register Now |
| 20 to 22 January 2027 | Maputo, Mozambique | Classroom | USD 995 per delegate | Register Now |
| 17 to 19 March 2027 | Online | Online | R6,500 per delegate | Register Now |