Leadership and ManagementChange Communication and Stakeholder Engagement
This applied course concentrates on the single factor most likely to determine whether a change initiative succeeds, how it is communicated and how stakeholders are engaged throughout. Participants practise crafting messages for different audiences, managing rumour and uncertainty, and running engagement sessions that convert sceptics into supporters.
Course objectives
- Map stakeholders by influence and likely reaction to change
- Craft change messages tailored to different audiences and channels
- Manage rumour, uncertainty and misinformation during a change process
- Design and facilitate stakeholder engagement sessions and feedback loops
- Equip line managers to cascade change messages consistently
Who should attend
- Internal communications specialists
- Change managers and project communication leads
- HR business partners supporting change rollouts
- Line managers responsible for cascading change messages
Course outline
- 01Stakeholder mapping and analysis for change
- 02Crafting messages for different audiences and channels
- 03Managing rumour and uncertainty during transition
- 04Facilitating engagement sessions and feedback loops
- 05Equipping managers as change communicators
- 06Measuring communication effectiveness
Scheduled sessions
| Dates | Venue | Format | Price | Register |
|---|---|---|---|---|
| 23 to 25 March 2027 | Online, Online | Online | R6,500 per delegate | Register Now |
| 17 to 19 June 2027 | Pretoria, South Africa | Classroom | R11,995 per delegate | Register Now |
| 5 to 7 July 2027 | Windhoek, Namibia | Classroom | R11,995 per delegate | Register Now |